{"id":9766,"date":"2017-06-28T13:53:34","date_gmt":"2017-06-28T13:53:34","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=9766"},"modified":"2023-07-13T12:53:55","modified_gmt":"2023-07-13T12:53:55","slug":"how-to-write-a-meta-description","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/blog\/how-to-write-a-meta-description\/","title":{"rendered":"How to Write a Meta Description in 5 Simple Steps"},"content":{"rendered":"

\u201cYou have to make the right choice. As long as you don\u2019t choose, everything remains possible.\u201d, says the young Nemo in Mr. Nobody<\/em><\/strong>, while standing in front of a candy store. Of course, he\u2019s talking not only about choosing the right candy but about human faith as well. It\u2019s not hard, however, to transfer the metaphor to our daily decision-making while browsing a search engine.<\/p>\n

When looking something up on a search engine we face thousands of solutions to our single problem \u2013 as if the world has combined all of its forces to give us the one piece of information we need. All those options are there until we decide which one to click. As long as that one provides the necessary solution, all of the other results cease to exist for us. But how do we choose and what\u2019s the foundation of our decision-making on search engines? What\u2019s the right candy to pick?<\/p>\n

Undoubtedly, SEO is the strongest weapon for each and every website. Ranking among the first results is the most certain way of generating traffic to your website. Nevertheless, visitors\u2019 free will remains the leading factor of their choice. You need to win each visitor\u2019s choice by providing a catchy \u201cteaser\u201d of your content in the SERP. That\u2019s where the meta description comes in.<\/p>\n

 <\/p>\n

What is a meta description?<\/h2>\n

Simply put:<\/p>\n

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The meta description is an HTML tag <\/strong>summarizing your content in about 150 characters.<\/strong><\/em><\/p>\n<\/blockquote>\n

It\u2019s generally the small snippet showing under your SEO title when a search is done<\/em>.\u00a0<\/strong>The tag looks like this:<\/p>\n

<meta name=”description” content=”Insert your mind-blowing meta description here.”\/><\/strong><\/p>\n

While a step as small as getting your visitors from the search engine to your website might seem insignificant, it\u2019s actually the turning point for your traffic. \u00a0Even though Google has claimed multiple times that the meta description does not affect your SEO<\/strong> performance, its neglection could result in self-sabotage of your optimization<\/strong>. The question is how to write a meta description that will convince people that yours is the content solving their problems.<\/p>\n

A great tool you can use when it comes to your snippets is\u00a0Google SERP Snippet Optimization<\/strong><\/a>. Just paste your title and meta description and find out how it’s going to be displayed on the SERP.<\/p>\n

Now, let\u2019s go through the following 5 steps that will prepare you for a brilliant meta description writing.<\/p>\n

 <\/p>\n

1. Start with the problem your page is solving<\/h2>\n

There\u2019s always a reason behind a Google search \u2013 it could be a problem, a question or mere curiosity. No matter of the intention of the user, it\u2019s essential that you are aware of the situations your content may come in handy.<\/p>\n

First and foremost, think about the personality<\/strong> of the user making the search. Who is this person and does the information they’re looking for define them? After you’ve completed this part of the step, move further to the reason behind. Here are a couple of ideas:<\/p>\n