{"id":76906,"date":"2025-07-21T12:50:15","date_gmt":"2025-07-21T12:50:15","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=76906"},"modified":"2025-08-11T11:00:03","modified_gmt":"2025-08-11T11:00:03","slug":"where-to-set-google-analytics-code","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/help\/where-to-set-google-analytics-code\/","title":{"rendered":"Where to Set Google Analytics 4 Code"},"content":{"rendered":"

Google Analytics<\/a> is a handy tool that conveniently tracks visitors’ behaviour on your website. It not only does that, but it can also help you segment your visitors on different criteria – demographics, purchase preferences, geographical location, and many more. To benefit from such a tool, you need to set it up. We have covered the entire process in a dedicated article, and if you are a complete beginner in the field of setting up analytics on your website, then definitely check it out:<\/p>\n

How to Set Up Google Analytics 4 On Your Website<\/a><\/p>\n

Also read: How to Navigate Google Analytics 4<\/a><\/p>\n

In this article, we share where to set Google Analytics 4 code. Keep reading!<\/p>\n

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What is the Google Analytics 4 Code<\/h2>\n

The Google Analytics code is a small JavaScript snippet that you add to your website, so Google can collect and present data about how website visitors interact with your website and its content.<\/p>\n

In short, this code connects your website to your Google Analytics account and therefore allows you to monitor different analytics metrics such as page views, bounce rate<\/a>, session duration, traffic sources, user demographics, purchases, and many more. If you are interested in the topic, then find out more about the most important website metrics<\/a>.<\/p>\n

The Google Analytics code includes a unique measurement ID that identifies your own Google account and the particular website you are working on, so GA4 knows to which account to send the specific data gathered from a specific website.<\/p>\n

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Where to Get the Google Analytics 4 Code From<\/h2>\n

When you are setting up your Google Analytics account<\/a>, you will stumble upon your unique code. If you have already set up your account, then you can access the code by doing the following:<\/p>\n

First, log in to your GA4 account.<\/p>\n

Then, within the GA4 dashboard, head to the Admin<\/strong> button (the gear icon) at the bottom right of the screen:<\/p>\n

\"Acces<\/p>\n

 <\/p>\n

After that, via the Admin page, head to Data Streams<\/strong>:<\/p>\n

\"Head<\/p>\n

 <\/p>\n

Once you access the Data Streams<\/strong> page, click on the GA4 property for which you wish to get the link:<\/p>\n

\"Select<\/p>\n

 <\/p>\n

Then, head to the View tag instructions<\/strong> at the bottom of the new window that opened:<\/p>\n

\"View<\/p>\n

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From there, click on Install Manually<\/strong> to see the Google code:<\/p>\n

\"Access<\/p>\n

 <\/p>\n

Now, copy this code. In the next paragraphs, we share where to set it, so you can gather data from Google Analytics 4.<\/p>\n

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Where to Set Google Analytics 4 Code<\/h2>\n

In short, regardless of whether you are using a CMS such as WordPress<\/a>, Joomla<\/a>, MediaWiki<\/a>, or another platform, or you are building a website completely on HTML, in all cases, you should place the Google Analytics code within the <Head><\/strong> section of your website. This is due to the fact that this particular section is present on all your web pages, and therefore, the code will be present on all of them. This is important because doing so allows Google Analytics to gain data from the entirety of your website, and not only from specific pages.<\/p>\n

If you are interested in more technical details, then check out how do websites work<\/a>.<\/p>\n

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How to Set the Google Analytics Code<\/h2>\n

There are various ways you can use to set the Google Analytics code, depending on how you built your website. In the following paragraphs, we share the two most common ways you can add the code to your website:<\/p>\n