{"id":76752,"date":"2025-06-23T12:17:04","date_gmt":"2025-06-23T12:17:04","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=76752"},"modified":"2025-06-23T12:17:04","modified_gmt":"2025-06-23T12:17:04","slug":"how-to-find-bounce-rate-in-google-analyitcs-4","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/help\/how-to-find-bounce-rate-in-google-analyitcs-4\/","title":{"rendered":"How to Find Bounce Rate in Google Analyitcs 4"},"content":{"rendered":"<p>Google Analytics 4 (GA4) introduces several ways to measure user engagement, and one handy metric is the Bounce Rate. Although GA4 focuses more on engagement sessions, bounce is still present and very handy in numerous different situations.<\/p>\n<p>In this article, we explain how to find the bounce rate in Google Analytics 4 and its definition.<\/p>\n<p>&nbsp;<\/p>\n<h2>What is Bounce Rate in Google Analytics 4<\/h2>\n<p>Bounce rate in Google Analytics 4 is a metric that showcases the percentage of users who visited your website and quickly left without doing much on your pages.<\/p>\n<p>In more technical terms, to register a bounce rate, GA4 considers these factors:<\/p>\n<ul>\n<li>A user stayed less than 10 seconds on your website and\/or<\/li>\n<li>Didn&#8217;t click anything important (such as filling a form, downloading a file, or making a purchase) and\/or<\/li>\n<li>A user only viewed one page without clicking anywhere.<\/li>\n<\/ul>\n<p>In short, if someone opened your website and quickly left, GA4 registers this activity as a bounce. If the user stays on your pages and is active, the session is not registered as a bounce.<\/p>\n<p>Furthermore, GA4 keeps a record of the bounce rate, and in the next sections, we share how to do so.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to Find Bounce Rate in Google Analytics 4<\/h2>\n<p>NB! For this demonstration, we use the Google Merch Store account.<\/p>\n<p>GA4 allows you to check the bounce rate of your website via the Explore section. To access your bounce rate metric, <a href=\"\/help\/set-up-google-analytics-4-website\/\" target=\"_blank\" rel=\"noopener\">log in to your GA4 account<\/a> and head to Explore:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76756\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/1-how-to-find-bounce-rate-in-google-analytics-4-explore-section.jpg\" alt=\"Explore Section in Google Analytics 4\" width=\"1000\" height=\"448\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/1-how-to-find-bounce-rate-in-google-analytics-4-explore-section.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/1-how-to-find-bounce-rate-in-google-analytics-4-explore-section-980x439.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/1-how-to-find-bounce-rate-in-google-analytics-4-explore-section-480x215.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once there, select the<strong> Blank<\/strong> template:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76757\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/2-how-to-find-bounce-rate-in-google-analytics-4-blank-template.jpg\" alt=\"Create a Blank template in the GA4 Exploration mode\" width=\"1000\" height=\"301\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/2-how-to-find-bounce-rate-in-google-analytics-4-blank-template.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/2-how-to-find-bounce-rate-in-google-analytics-4-blank-template-980x295.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/2-how-to-find-bounce-rate-in-google-analytics-4-blank-template-480x144.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now it is time to add metrics to the template, so it showcases the data we need. To do so, first click on <strong>Dimensions:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76758\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/3-how-to-find-bounce-rate-in-google-analytics-4-dimensions.jpg\" alt=\"Select Dimensions in the Exploration Template\" width=\"1000\" height=\"888\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/3-how-to-find-bounce-rate-in-google-analytics-4-dimensions.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/3-how-to-find-bounce-rate-in-google-analytics-4-dimensions-980x870.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/3-how-to-find-bounce-rate-in-google-analytics-4-dimensions-480x426.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A new menu with options will appear. From there, select <strong>Page path and screen class,\u00a0<\/strong>so GA4 showcases each page on your website with its corresponding bounce rate:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76759\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/4-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions.jpg\" alt=\"Find Page path and screen class dimension\" width=\"1000\" height=\"491\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/4-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/4-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions-980x481.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/4-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions-480x236.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Then,\u00a0click on <strong>Metrics<\/strong>\u00a0to choose the stats that we want to analyze:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76760\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/5-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions.jpg\" alt=\"Click the Metrics button to filter the stats we need \" width=\"1000\" height=\"752\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/5-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/5-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions-980x737.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/5-how-to-find-bounce-rate-in-google-analytics-4-select-dimensions-480x361.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>After you click the button, a new menu will appear. From there, search for <strong>Bounce rate<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76761\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/6-how-to-find-bounce-rate-in-google-analytics-4-find-bounce-rate.jpg\" alt=\"Search for Bounce Rate\" width=\"1000\" height=\"412\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/6-how-to-find-bounce-rate-in-google-analytics-4-find-bounce-rate.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/6-how-to-find-bounce-rate-in-google-analytics-4-find-bounce-rate-980x404.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/6-how-to-find-bounce-rate-in-google-analytics-4-find-bounce-rate-480x198.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now that you have added the required dimensions and metrics, it is time to generate the visual representation for the bounce rate. To do so, double click on the <strong>Page path and screen class<\/strong> and the <strong>Bounce<\/strong> rate boxes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76762\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/7-how-to-find-bounce-rate-in-google-analytics-4-setup.jpg\" alt=\"Double click the metrics and dimensions you selected\" width=\"1000\" height=\"774\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/7-how-to-find-bounce-rate-in-google-analytics-4-setup.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/7-how-to-find-bounce-rate-in-google-analytics-4-setup-980x759.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/7-how-to-find-bounce-rate-in-google-analytics-4-setup-480x372.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now, GA4 showcases a table with all the data you&#8217;ve just inserted:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76763\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/8-how-to-find-bounce-rate-in-google-analytics-4-visualization.jpg\" alt=\"GA4 data visualization\" width=\"1000\" height=\"449\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/8-how-to-find-bounce-rate-in-google-analytics-4-visualization.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/8-how-to-find-bounce-rate-in-google-analytics-4-visualization-980x440.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/8-how-to-find-bounce-rate-in-google-analytics-4-visualization-480x216.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>To make this report more detailed, you can add more metrics to it. For example, alongside Bounce rate, you can add Sessions and Average session duration, or any other that might be of use to you:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76764\" src=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/9-how-to-find-bounce-rate-in-google-analytics-4-detailed-visualization.jpg\" alt=\"Add more metrics to the report\" width=\"1000\" height=\"437\" srcset=\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/9-how-to-find-bounce-rate-in-google-analytics-4-detailed-visualization.jpg 1000w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/9-how-to-find-bounce-rate-in-google-analytics-4-detailed-visualization-980x428.jpg 980w, https:\/\/www.awardspace.com\/wp-content\/uploads\/2025\/06\/9-how-to-find-bounce-rate-in-google-analytics-4-detailed-visualization-480x210.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Now you know how to find the bounce rate in Google Analytics 4.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) introduces several ways to measure user engagement, and one handy metric is the Bounce Rate. Although GA4 focuses more on engagement sessions, bounce is still present and very handy in numerous different situations. In this article, we explain how to find the bounce rate in Google Analytics 4 and its definition. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":76768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[168],"tags":[],"class_list":["post-76752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-getting-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find Bounce Rate in Google Analyitcs 4 - AwardSpace.com<\/title>\n<meta name=\"description\" content=\"Read how to find bounce rate in Google Analytics 4 in a matter of minutes with our simple-to-follow guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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