various metrics<\/a> in the provided table with stats. Also, you can change table channel groups and add new dimensions for even more detailed user analysis:<\/p>\n![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/13-how-to-navigate-google-analytics-user-acquisition-channel-group-dimensions.jpg\")
<\/p>\n
<\/p>\n
Traffic Acquisition<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/14-how-to-navigate-google-analytics-traffic-acquisition.jpg\")
<\/p>\n
<\/p>\n
This report is similar to the User acquisition one. However, the main difference is that this report relies on sessions. Also similar to user acquisition, you can filter out various data and delve deeper into metrics by using the provided table and options to change channel groups and add new dimensions:<\/p>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/15-how-to-navigate-google-analytics-traffic-acquisition-channel-group-dimensions.jpg\")
<\/p>\n
<\/p>\n
Google Analytics 4 Engagement Section<\/h3>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/16-how-to-navigate-google-analytics-engagenment-overview.jpg\")
<\/p>\n
<\/p>\n
Engagement is the next large set of reports in Google Analytics. This section grants you details about how users interact with your website. Engagement metrics include average time on site, events completed, viewed pages, and others.<\/p>\n
<\/p>\n
GA4 Events<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/17-how-to-navigate-google-analytics-events.jpg\")
<\/p>\n
<\/p>\n
In the Events tab, you can track how many users have accomplished a goal you find important on your website \u2013 registration, add to cart, purchase, or something else.<\/p>\n
Also, this is the place from where you can track custom events performance, should you have such.<\/p>\n
<\/p>\n
\u00a0GA4 Conversions<\/h4>\n
The Conversions report showcases a list of events that are considered more important than others. Such include filling out a contact form, making a phone call, making a purchase, or anything else that indicates a given site visitor is interested in your business, website, and your services and goods.<\/p>\n
<\/p>\n
GA4 Pages and Screens<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/19-how-to-navigate-google-analytics-pages-and-screens.jpg\")
<\/p>\n
<\/p>\n
Page and screens report revolves around which pages are most visited for a given period. Additionally, via the stats table, this report offers, you can make quite a comprehensive breakdown of various data metrics and discover dependencies, ideas, and overall insights. The table is very versatile, thanks to the option to change screen classes and add various dimensions for further data breakdown:<\/p>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/20-how-to-navigate-google-analytics-pages-and-screens-details.jpg\")
<\/p>\n
<\/p>\n
Landing Page<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/21-how-to-navigate-google-analytics-landing-page.jpg\")
<\/p>\n
The Landing Page report page is pretty similar to the previous one, however, the main accent in this report is the pages that your site visitors first open when visiting your website.<\/p>\n
You can use this report to narrow down the paths via which people come into your website and make a precise plan on how to improve further the pages that have the most visitors that come for the first time.<\/p>\n
<\/h3>\nGoogle Analytics 4 Monetisation Section<\/h3>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/22-how-to-navigate-google-analytics-monetisation.jpg\")
<\/p>\n
<\/p>\n
Monetization helps you make a comprehensive analysis of the various sources of income you have created on your website.<\/p>\n
For example, you can analyze your overall revenue for a certain period, purchase revenue, ads revenue, and most sold items.<\/p>\n
Depending on which report you use under the Monetisation tab, you can analyze your monetization endeavors from different perspectives.<\/p>\n
<\/p>\n
E-Commerce Purchases<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/23-how-to-navigate-google-analytics-e-commerce-purchases.jpg\")
<\/p>\n
<\/p>\n
This tab is valuable for each e-commerce manager who seeks further details about how their online store is performing. E-commerce purchases revolve around the sold products and various ways of sorting them into different categories.<\/p>\n
Similar to other tabs, this one also features a table of stats that can be altered in many useful ways, so you make precise segmentation and analysis for all the goods you sell via your e-commerce website:<\/p>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/24-how-to-navigate-google-analytics-e-commerce-metrics.jpg\")
<\/p>\n
<\/p>\n
Purchase Journey<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/25-how-to-navigate-google-analytics-purchse-journey.jpg\")
<\/p>\n
<\/p>\n
Unlike E-commerce purchases, the Purchase journey tab revolves around the various metrics regarding user purchase behavior. Via this tab, you can see how many sessions have resulted in purchases, what OS visitors use to purchase, and what purchase-related events have been completed.<\/p>\n
<\/p>\n
Checkout Journey<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/26-how-to-navigate-google-analytics-checkout-journey.jpg\")
<\/p>\n
The checkout journey report focuses mainly on activities closely related to the purchase \u2013 begin checkout, add to cart, add payment, purchase, and abandonment for each related activity.<\/p>\n
This tab can be effective to monitor which product pages are not performing well and need optimization, so to add a kick to revenue and overall better user engagement.<\/p>\n
<\/h4>\nIn-App Purchases<\/h4>\n
As the name suggests, this tab helps you analyze purchases done via a mobile app you have launched along with your website.<\/p>\n
<\/p>\n
Publisher Ads<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/28-how-to-navigate-google-analytics-publisher-ads.jpg\")
<\/p>\n
<\/p>\n
This report grants you all the details about ongoing ads on your website. Information includes how much revenue you have received, for how long any ad has been present on your website, and how different ads compare in performance.<\/p>\n
<\/p>\n
Retention<\/h3>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/29-how-to-navigate-google-analytics-retention.jpg\")
<\/p>\n
<\/p>\n
The GA4 retention tab helps you analyze how many are returning visitors and how your site manages to retain users for a long period. Each chart gives you an insight into how well you retain users.<\/p>\n
<\/p>\n
User<\/h3>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/30-how-to-navigate-google-analytics-user-attributes.jpg\")
<\/p>\n
This tab revolves around your users \u2013 their demographic specifications and interests. Use the User tab to gain more information about who your site visitors are, so you know better what would work for them and what \u2013 not.<\/p>\n
<\/p>\n
Demographic Details<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/31-how-to-navigate-google-analytics-demographic-details.jpg\")
<\/p>\n
<\/p>\n
This tab grants you comprehensive information about where your visitors come from and how they behave on your website. This tab is very useful for making various user segments and customized marketing campaigns for each segment.<\/p>\n
<\/p>\n
Audiences<\/h4>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/32-how-to-navigate-google-analytics-audiences.jpg\")
<\/p>\n
This tab helps you segmentate your site visitors into various groups, based on different characteristics. For example, you can sort out all the people who have bought a product, those who have added a product to the cart but didn\u2019t make a purchase, people who registered to your newsletter, and many more.<\/p>\n
Use it to sort out which group of people is worth approaching and which needs more development.<\/p>\n
<\/p>\n
Tech<\/h3>\n
![\"How](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/33-how-to-navigate-google-analytics-tech-overview.jpg\")
<\/p>\n
<\/p>\n
The tech report gives you information regarding the hardware devices and software platforms your site visitors use \u2013 types of internet devices, OS platforms, web browsers, and similar.<\/p>\n
<\/p>\n
Google Analytics Explore<\/h3>\n
![\"Navigate](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/34-how-to-navigate-google-analytics-4-explore-section.jpg\")
![\"\"](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/34-how-to-navigate-google-analytics-4-explore-templates.jpg\")
<\/p>\n
This section is all about custom reports. It grants you the opportunity to delve deep into metrics and analyze any bit of data the way you want. Although this section of Google Analytics 4 requires more advanced knowledge about the platform, it can greatly repay by giving you just the information you need to improve your website.<\/p>\n
<\/p>\n
\n- The explore tab<\/strong> grants you access to several customer reports that can be very helpful in numerous scenarios. In short, you can access reports such as:<\/li>\n
- Free Form.<\/strong> This one allows you to export and explore data via various graphs and charts<\/li>\n
- Funnel Exploration.<\/strong> This template can be very helpful in monitoring your funnel performance and what works for your purchase journey and what doesn’t.<\/li>\n
- Path Exploration.<\/strong> A handy template that helps you monitor which pages your site visitors open once they land on your website.<\/li>\n
- Segment overlap.<\/strong> Helps you delve deeper into user segmentation and understand better your audience.<\/li>\n
- Cohort Exploration.<\/strong> Groups users in various cohorts and allows you to monitor their engagement and return to your website.<\/li>\n
- User Lifetime.<\/strong> Grants you information about a user that visits your website each time.<\/li>\n<\/ul>\n
<\/p>\n
Google Analytics 4 Advertising Report<\/h3>\n
![\"Access](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/35-how-to-navigate-google-analytics-Advertisin.jpg\")
<\/p>\n
The advertising report in Google Analytics 4 grants you various types of data regarding how well your digital ads are performing and how each ad compares to other ads and other channels.\u00a0 The report also gives you a handy comparison of how your ads perform, compared to organic traffic and non-sponsored conversions.<\/p>\n
<\/p>\n
Performance – All Channels<\/h4>\n
![\"Google](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/36-how-to-navigate-google-analytics-4-ads-performance.jpg\")
<\/p>\n
The All Channels report showcases all the conversions that have taken place on your pages. A very useful table displays tons of relevant data, which can be further broken down into various segments and help you analyze how each ad performs on each marketing channel.<\/p>\n
![\"Google](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/37-how-to-navigate-google-analytics-4-ads-performance-table.jpg\")
<\/p>\n
<\/p>\n
Attribution – Model Comparison<\/h4>\n
![\"Google](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/38-how-to-navigate-google-analytics-4-attribution.jpg\")
<\/p>\n
The model comparison provides various types of conversion data via different attribution models. You can also adjust the dimensions in the provided table for more detailed reports.<\/p>\n
<\/h4>\nAttribution – Conversion Paths<\/h4>\n
![\"Google](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/39-how-to-navigate-google-analytics-4-conversion-paths.jpg\")
<\/p>\n
Conversion Paths is a very useful report, as it gives you information about how many times a visitor has visited your website before they made a conversion and via which channel they did so. This report is useful, as it grants you an idea of how many times a given customer visits your pages before they make a purchase or any other notable conversion.<\/p>\n
<\/p>\n
Google Analytics Admin Settings<\/h3>\n
![\"Google](\"https:\/\/www.awardspace.com\/wp-content\/uploads\/2024\/01\/40-how-to-navigate-google-analytics-4-admin-settings.jpg\")
<\/p>\n
This is the section via which you can make various changes to your GA4 account and reports. For example, you can grant access to various reports, see how GA4 is connected to your website, add events, conversions, and audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"
Navigating Google Analytics 4 properly can grant you tons of useful information, statistics, and insights that you can use to expand your website\u2019s online presence and improve conversions. To be able to benefit from all the data, you should know how to navigate Google Analytics 4 to acquire the information that is important for your […]<\/p>\n","protected":false},"author":16,"featured_media":72387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[168],"tags":[],"class_list":["post-72350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-getting-traffic"],"yoast_head":"\n
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