{"id":72104,"date":"2023-12-12T14:38:34","date_gmt":"2023-12-12T14:38:34","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=72104"},"modified":"2024-10-15T10:30:39","modified_gmt":"2024-10-15T10:30:39","slug":"how-to-choose-domain-name","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/help\/how-to-choose-domain-name\/","title":{"rendered":"How to Choose a Domain Name (6 Key Tips)\u00a0\u00a0\u00a0"},"content":{"rendered":"

Choosing the right domain name<\/a> is important for the success of your website. This is because, via the domain you registered<\/a>, the majority of your audience will find and remember your website.<\/p>\n

Also, a domain name is one of the ways you express your brand voice and identity on the Web.<\/p>\n

To choose the perfect domain, we have compiled a list of important factors to consider when searching for the perfect formula.<\/p>\n

Table of Contents:<\/strong><\/p>\n

    \n
  1. Keep the Domain Short and Simple<\/a><\/li>\n
  2. Search for Unique and Brandable Name<\/a><\/li>\n
  3. Avoid Hyphens, Double Letters, and Numbers<\/a><\/li>\n
  4. Stick to a .com TLD (When Possible)<\/a><\/li>\n
  5. Use Keywords in Your Domain Name (When Possible)<\/a><\/li>\n
  6. Research the Domain Name You Chose<\/a><\/li>\n<\/ol>\n<\/blockquote>\n

     <\/p>\n

    How to Choose a Domain Name<\/h2>\n

    \"How<\/p>\n

    When searching for domain names, it is important to select one that is available but also to consider several approaches that would ensure more website visibility in search results, a strong brand message, and a memorable phrase that would stick with your website visitors.<\/p>\n

    Here are 6 key tips on how to achieve better website prominence via your domain name.<\/p>\n

     <\/p>\n

    1. Keep the Domain Short and Simple<\/h3>\n

    When you search for domain names, make sure you choose a short one that is also easy to read, write, and pronounce.<\/p>\n

    Too long domain names are oftentimes harder for people to read and remember, which can result in avoiding your website.<\/p>\n

    As a rule of thumb, when you choose a domain name, keep it between 6 and 12 characters in length.<\/p>\n

    Furthermore, make sure that the short domain name you choose is easy to spell and pronounce \u2013 not only this would help your audience remember it easier, but also this would minimize the risk of people avoiding your website or mistyping the domain and therefore landing on a completely different website or stumbling on an error message.<\/p>\n

     <\/p>\n

    2. Search for Unique and Brandable Domain Name<\/h3>\n

    To be successful, your website project should stand out from the competition. This is a challenging task, however, you should always aim at delivering the best of your efforts.<\/p>\n

    One way to make your site recognizable and trustworthy is to use a unique and brandable domain name.<\/p>\n

    Search for names that are both simple to remember and yet catchy and instantly memorable.<\/p>\n

    For example, AwardSpace.com is more memorable and noticeable, compared, to, let\u2019s say, onlinehostingservices.com.<\/p>\n

     <\/p>\n

    3. Avoid Hyphens, Double Letters, and Numbers<\/h3>\n

    Hyphens, double letters, and numbers in your domain name can enhance the chance of mistyping your domain name. This can lead to two negative results \u2013 people landing on a different website with a domain name similar to yours, or stumbling upon an error message.<\/p>\n

    Both can negatively affect your traffic and website authority, so for optimal results focus on using only letters.<\/p>\n

    Use \u201cfor you\u201d instead of \u201c4u\u201d and \u201cexampledomain\u201d instead of \u201cexample-domain\u201d<\/p>\n

    An exception to this advice<\/u><\/em><\/strong> is the case in which your brand name contains numbers. If it does, use it as it is, as such brand names are easily identifiable and easier to remember.<\/p>\n

     <\/p>\n

    4. Stick to a .com TLD When Possible<\/h3>\n

    When choosing a top-level domain, stick to .com.<\/p>\n

    There is absolutely nothing wrong with other extensions, however, .com TLDs are the most common option and oftentimes send signals of trustworthiness and professionalism to site visitors.<\/p>\n

    The opposite is also true to some degree \u2013 more obscure TLD extensions such as .pizza, .xyz, or .co can seem untrustworthy and unprofessional to your audience.<\/p>\n

    If you are not sure what is a top-level domain, read our article explaining everything about domains, including what TLD is: What is a Domain Name<\/a><\/p>\n

     <\/p>\n

    5. Use Keywords in Your Domain Name (When Possible)<\/h3>\n

    A great way of adding a kick to your SEO endeavors and making your site appear higher in search results is by adding a relevant keyword<\/a> or a keyphrase in your domain name.<\/p>\n

    The idea is simple \u2013 if you add a relevant to your website keyword that users widely use to browse the Web, then you have a higher chance of search engines placing your website on higher search result positions.<\/p>\n

    However, use this method only if it makes sense and your domain name remains simple to read and write.<\/p>\n

    If you want to know more about SEO and keywords, check out our comprehensive articles on these topics:<\/p>\n