{"id":47843,"date":"2020-10-01T11:03:18","date_gmt":"2020-10-01T11:03:18","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=47843"},"modified":"2023-07-14T06:02:20","modified_gmt":"2023-07-14T06:02:20","slug":"how-bad-design-is-stealing-your-profits","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/blog\/how-bad-design-is-stealing-your-profits\/","title":{"rendered":"How Bad Design is Stealing Your Profits"},"content":{"rendered":"

Most companies look at the good design as an additional expense rather than a great opportunity to invest. A company\u2019s business plan will normally include the costs of hiring staff, internal costs, products, and services, etc. Yet, another expense usually is overlooked. Most often than not, it is not even planned<\/strong>. Rarely there is an entrepreneur who understands how important the design of your website and, of course, your product can be.<\/p>\n

If we take the world’s most profitable businesses as an example, it is obvious how much effort they\u2019ve placed into good design. They know that when something looks good, people will notice. If a brand has a visually attractive, and easy-to-use website (or a product), that helps its targeted audience better understand the website (product), which, in turn, increases the ROI.<\/p>\n

The bad design, on other hand, is something that is even more noticeable as it is something that catches your eye. Jared Spool, an American writer and researcher once said: \u201cGood design, when it\u2019s done well becomes invisible. It\u2019s only when it\u2019s done poorly that we notice it.\u201d<\/p>\n

Bearing that in mind the goal of the design has to be effective and attractive to the customers, so they\u2019ll stay during the whole journey until they purchase the product or service that you provide.<\/p>\n

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Strive for Perfection<\/h2>\n

Now that you know the effect of both visually appealing and the neglected design on your ROI, you probably want to know what it is that makes the difference between them.<\/p>\n

In a word, there is no good or bad design. What makes them either good or bad is whether the design accomplishes the task of funneling your users to the \u201cThank you page<\/strong>\u201d.<\/p>\n

When you are completely confident in the value of your product or service, you might as well want to display it in the best possible way. Bear in mind that it is not about your personal design preferences but rather those of your target audience.<\/p>\n

\"Strive<\/figure>\n

Once again, the goal of your website\u2019s design is ultimately to sell your product or service.<\/p>\n

Nowadays, every online business has the opportunity of keeping track of the customer\u2019s journey and measure results in order to improve its content and design. You can find out what the users of your website are searching for and spending the most time looking at. This data will guide your design efforts in the right direction. You can simply do more of what people like and less of what they don\u2019t, which, with time, will lead you to the perfect design.<\/p>\n

Just like your personal identity makes you unique, your brand identity<\/a> is the special sauce\u00a0that sets your business apart from every other. Although brand identity is a vast topic, we can easily simplify it with one word \u2013 design. As the latter has a very significant role in determining your overarching brand identity.<\/p>\n

Keeping customers\u2019 attention is not an easy task because nowadays the consumer marketplace is filled with information almost beyond recognition. The thing that you need to remember is the importance of being receptive to your customer\u2019s needs and giving them the most accurate information in order to help them.<\/p>\n

This is a key part of the so-called conversion rate optimization (CRO) process. As the latter is, in a word, the practice of bettering your website, as a whole, in order to increase the number of sales. CRO can involve numerous tools and strategies focused on that one goal.<\/p>\n

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What is conversion rate optimization (CRO) and how companies can benefit from it<\/h2>\n

As we mentioned, conversion rate optimization (CRO) is the process of increasing the percentage of website visitors that accomplish a specific action that you want them to do.<\/p>\n

For instance, if you have a 25 percent conversion rate, that means 25 percent of the people that visit your website actually convert. It\u2019s like running a retail store. Lots of people might enter and browse, but some leave without actually spending money.<\/p>\n

CRO is the process of enhancing your website and content to boost conversions. A high conversion rate means your website is well<\/strong>–designed<\/strong>, formatted effectively, and appealing to your target audience. The process of optimizing for conversions allows you to boost your number of highly-qualified leads, increase revenue, lower acquisition costs, and obtain greater value from your current leads and customers.<\/p>\n

Here is a list of a few pages that will probably give the highest effort to the results rate when optimizing them. Of course, the latter highly depends on your website structure and the products\/services that you offer, but the pages in the list are such that most online businesses have them. Thus, they made it on the list. We will also share with you a few ideas on how to optimize those pages.<\/p>\n

The Homepage<\/strong> is there to make the first impression on visitors and is an opportunity to retain those visitors and guide them further into your website. We have covered that in a previous article on optimizing the home page of a website<\/a>.<\/p>\n