{"id":42667,"date":"2019-08-02T12:57:04","date_gmt":"2019-08-02T11:57:04","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=42667"},"modified":"2023-07-14T05:42:29","modified_gmt":"2023-07-14T05:42:29","slug":"inverted-pyramid-approach","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/blog\/inverted-pyramid-approach\/","title":{"rendered":"Inverted Pyramid Approach = Content Writing Done Well"},"content":{"rendered":"<p>Ever since I started exploring the journalism niche, a lot of years back, as a radio host, they told me the first and most important things about presenting news \u2013 start with the most important. Okay. That\u2019s it?<\/p>\n<p>Answering the W-questions: <em>Who, What, Where, When, and Why<\/em> \u2013 that, my mentors said, is essential to the good news provider. It helps any reader understand in the beginning what is most important and then decide if the rest is interesting for him or her.<\/p>\n<p>But how is that practically used in content marketing, and why does it matter?<\/p>\n<p>&nbsp;<\/p>\n<h2>What is the Inverted Pyramid Approach?<\/h2>\n<p><em>Most important.<\/em><\/p>\n<p><em>Less important.<\/em><\/p>\n<p><em>Least important.<\/em><\/p>\n<p>That\u2019s it. Doesn\u2019t get any more complicated than that. It has been used for many years now and sometimes not even intentionally. Although it should be. So, how is this related to content writing? The inverted pyramid approach means you start with the most significant and valuable information and then with additional content while you go until the end, where you share final thoughts and not-so-essential messages.<\/p>\n<p>In the first stage of this type of writing, you<strong> grab the attention. <\/strong>By starting with the most important content, you have an impact on the readers and you&#8217;ll be a step closer to <a href=\"\/blog\/write-blog-posts-your-buyer-persona-will-read\/\" target=\"_blank\" rel=\"noopener noreferrer\">writing articles that your buyer personas will read<\/a>. The second one is <strong>building the anticipation<\/strong>, as well as suspension, of some taken points, or thoughts that you think are also evoking interest. And the third one is, of course, the <a href=\"\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>call to action<\/strong><\/a>. If it is not news that you are sharing, a proper call to action button would be perfect for finalizing your article.<\/p>\n<p>Furthermore, those kinds of approaches can help<a href=\"\/blog\/how-to-improve-writing-skills\/\" target=\"_blank\" rel=\"noopener noreferrer\"> improve your writing skills <\/a>and captivate your readers\u2019 interest and focus.<\/p>\n<p>&nbsp;<\/p>\n<h2>How Can You Use it for Content Writing?<\/h2>\n<p>As we know the most common way of reading, especially online, is skimming. In other words, going through a text without reading everything, paying attention only to headlines, and bolded parts, and reading some sentences to get the main point. That\u2019s how most internet users do it and you have to be careful if you don\u2019t give them what they want with a few bullet points or clearly presented points of view.<\/p>\n<p>But except for the user experience, it\u2019s also great for our favorite SEO. One of the trendy and preferred results now in Google is the featured snippets. And if you answer questions clearly, simply, and everything is keyword related, you might as well get there too. For that, you also need to answer the main questions of the topic researched in your post, provide details about it and address related questions.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why is the Inverted Pyramid Approach Helpful?<\/h2>\n<p>The benefits of the inverted pyramid approach in content writing are a lot. Starting with supporting all readers, even those who like to skim. Also, it improves the comprehension, everything readers want to know can be read in the first paragraph; you don\u2019t lose time to get to the point; if it is done properly well, readers are encouraged to scroll and read the rest of the article or open new ones.<\/p>\n<p>Not to mention, \u201cgiving away\u201d the answers is building trust and credibility in your website visitors, they are more likely to read more from you and believe everything you say. Nonetheless, they\u2019ll be the ones that convert, and in the end, it\u2019s what you aim for, isn\u2019t it?<\/p>\n<p>Of course, it also gives writers full control over the structure and makes it easier to edit articles from your point of view.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42672\" src=\"\/wp-content\/uploads\/2019\/08\/inverted-pyramid-approaches.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>How to Successfully Do it?<\/h2>\n<p>When you <a href=\"\/blog\/blog-topic-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\">have your idea about an article<\/a>, you\u2019ve done your research and it\u2019s time to get to the planning of the content, here is what you need to keep in mind.<\/p>\n<p>First, think about what are the most significant points you would like to make, as well as which are the ones that are supportive but not key to this article. Think also about the structure of your article \u2013 it needs to be well organized, having sub-headlines, bullet points, and bolded important messages.<\/p>\n<p>Don\u2019t use the approach only looking at the whole article, do it also in the separate paragraphs \u2013 start each with the core and then supports it.<\/p>\n<p>Make sure the readability score is good too, as well as easy to understand. This is especially important if you are aiming at the featured snippets and SEO results. You\u2019d be surprised how well it will work out for you.<\/p>\n<p>&nbsp;<\/p>\n<h2>To Conclude \u2013 Give it a Try!<\/h2>\n<p>There can be no harm if you try it at least once. You could also benefit. The inverted pyramid approach is a great content marketing strategy that many people prefer to write\u2026 and read. It\u2019s a great chance for your article to be useful as it would be appreciated by those who skim too. And from Google, if you do it right and don\u2019t fill it up with trashy supportive content.<\/p>\n<p>It\u2019s significant we focus on the most important things in life. And so is when we read, write, or else. It\u2019s the right kind of affection we all need online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since I started exploring the journalism niche, a lot of years back, as a radio host, they told me the first and most important things about presenting news \u2013 start with the most important. Okay. That\u2019s it? Answering the W-questions: Who, What, Where, When, and Why \u2013 that, my mentors said, is essential to [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":67078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-42667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inverted Pyramid Approach = Content Writing Done Well<\/title>\n<meta name=\"description\" content=\"The inverted pyramid approach is significant to all content writing and marketing strategies for best results and user appreciation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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