{"id":25764,"date":"2018-10-23T15:58:36","date_gmt":"2018-10-23T14:58:36","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=25764"},"modified":"2024-10-17T11:26:35","modified_gmt":"2024-10-17T11:26:35","slug":"wordpress-seo","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/blog\/wordpress-seo\/","title":{"rendered":"WordPress SEO: What You Need to Know"},"content":{"rendered":"

We already know how important search engines are for the Internet. It is virtually impossible to find any information online without using some kind of search engine. And even if in the past the search engines were an enigma to the common internet user, now we know how Google works<\/a>. Of course, thanks to Google.<\/p>\n

We know how important are the backlinks to our website’s ranking in the SERP. The information is everywhere. As long, as you know what to look for, and how to search for it.<\/p>\n

If you have a WordPress website, the essentials of On-Page SEO<\/a>, are the same for you, as for everyone else.<\/p>\n

WordPress doesn’t help, nor interfere with your ranking. Yet, this CMS has a number of features that make it easier for the webmaster or the SEO expert to create and optimize the content.<\/p>\n

Let’s talk about WordPress SEO in a little more detail.<\/p>\n

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H – Tags in WordPress<\/h2>\n

As we’ve covered already in our article about on-page SEO<\/a>\u00a0the h tags are of great importance for your ranking. By using the subtitles you are not only making it easier for the users to navigate among the content and choose what is interesting to them and what is not, but the Search engines are making their\u00a0conclusions on what the article\u00a0is about.<\/p>\n

And if the search engine can define whether your article is about cats or dogs, the chances for you to rank is higher when a query on the topic is made. Furthermore, the engagement of the users is higher when the article is separated into blocks, due to the fact, that such a separation facilitates the process of reading.<\/p>\n

To good thing is that WordPress has the so-called h-tags, which you must use to make your content more pleasant for the users.<\/p>\n

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Categories and Tags<\/h2>\n

The structure of your website is crucial for Search Engine Optimization.<\/p>\n

That is why, when creating a WordPress website, a great amount of attention should be given to the so-called WordPress permalinks<\/a>.<\/p>\n

\"\"Make it so that every article has its category, and even if you have more than one places where your content is published (like Blog and Tutorial pages), it will be best if you create a category for each.\u00a0 And each of these main categories, say\u00a0Blog<\/strong> and\u00a0Tutorials<\/strong>, must have its subcategories.<\/p>\n

This is probably the best way to separate content in WordPress.<\/p>\n

If you have little content and your schedule is to post once a month, you’ll be better off using tags, instead of categories.<\/p>\n

Tags are also useful when you have one main content type (Blog or Tutorial), and you have some categories to separate your content but every once in a while, you write about something related<\/strong> but not quite the same as your categories might cover.<\/p>\n

Say you have a blog, dedicated to cats, and you have categories for several breeds. And one day, you decide to write about cats dieting and food. Because you have only one article about that topic, your website will be better off, if you make a tag for it, and not a category where only this article will be published.<\/p>\n

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WordPress SEO Plugin<\/h2>\n

When creating a new article, most of us need directions. And such direction could be received by some WordPress plugins, that will facilitate the process of crafting your content.<\/p>\n

Such a plugin is the Yoast SEO WordPress plugin<\/a>.<\/p>\n

And we’ve already covered how to install and use the plugin. Thus, such an exposition won’t be necessary.<\/p>\n

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In short, Yoast is like a traffic light. It will tell you when your content is ready to be published, and when the chances for ranking are higher.<\/p>\n

The following, are the on-page SEO factors that Yoast will help you to perfect before you publish your article:<\/p>\n