{"id":25125,"date":"2018-10-15T01:16:02","date_gmt":"2018-10-14T22:16:02","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=25125"},"modified":"2023-07-13T22:25:06","modified_gmt":"2023-07-13T22:25:06","slug":"how-to-redesign-a-website-without-losing-seo","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/blog\/how-to-redesign-a-website-without-losing-seo\/","title":{"rendered":"How to Redesign a Website Without Losing SEO"},"content":{"rendered":"

There are over 1.5 billion websites on the world wide web today. Some of them are active, some of them not, and all of them are the manifestations of someone’s desire to share something with the world. An endless ocean of information is packed into web pages, most of which will never be visited again. The thought of just how enormous the web is can be either hauntingly uncanny or idealistically promising.<\/p>\n

This is especially true when one realizes the pace with which online content and design are rendered irrelevant. Every year, websites go through visual and functional changes in order to cater to the ever-evolving needs of today’s people. Not only are these needs the dictator of the web design trends<\/strong><\/a> today but they are also the indicator of how well a website is performing.<\/p>\n

This is why once your SEO efforts bear fruits and yield the desired results, preserving your ranking becomes a priority. When revamping a website, however, this might turn out to be a challenge. So, how to redesign a website without losing SEO?<\/p>\n

We’ve collected the five steps to keep in mind when redesigning your website.<\/p>\n

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1. URL Structure and Temporary URL<\/h2>\n

If you want to protect your website’s credibility, ranking and overall consistency, a roadmap of its URL structure<\/strong> is essential. Because redesigning inevitably leads to numerous changes, the URLs of the website are fairly vulnerable in the process. Therefore, backups of the structure go a long way whenever changes are due.<\/p>\n

\"How<\/p>\n

To get such a roadmap, you should use a tool for collecting your website\u2019s metadata and structure<\/strong>. This can be done by using plugins such as Yoast SEO<\/a><\/strong>. Thereafter, you can proceed to identify the changes in the URLs that you plan and thus, make adjustments corresponding to them. Don’t forget that the less you tweak the URLs, the less impact the redesign will have on your overall ranking.<\/p>\n

Another point here to consider is related to the aftermath of the preparation, namely the beginning of the redesigning process. As doing the redesign on your existing website can cause unimaginable damage to your SEO, you will need to set up a new temporary website<\/strong> for your redesign. To do so, simply copy your existing website and start making changes to it on a new URL. Depending on your web hosting<\/a><\/strong> features, you should be able to host more than one website, thus enabling a more secure process of revamping.<\/p>\n

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2. Proper 301 Redirects<\/h2>\n

The main reason why people revamp websites is to get rid of non-productive pages. This is why, while redirects are important, redirecting every single web page is far from necessary. The main objective should be preserving the most productive ones:<\/p>\n