{"id":23452,"date":"2018-09-11T14:00:03","date_gmt":"2018-09-11T13:00:03","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=23452"},"modified":"2023-09-16T05:19:16","modified_gmt":"2023-09-16T05:19:16","slug":"call-to-action","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/blog\/call-to-action\/","title":{"rendered":"Creating a Call to Action Button for a WordPress Site"},"content":{"rendered":"<p>A call to action button or CTA is a button that visitors of the site find easily and guide them to the most important part of the site. Usually, that\u2019s the joining, buying, subscribing, registering, and downloading button.<\/p>\n<p>It has a lot of \u201cnames\u201d and looks, but they all have the same point. They want to take you to a wonderland. At least for the owners of the site.<\/p>\n<p>A call to action that is good grabs the attention, it influences the click, encourages action, and guides<strong>.\u00a0<\/strong>As soon as you start developing your website with <a href=\"\/free-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">free website hosting<\/a> or other <a href=\"\/web-hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\">website hosting plan<\/a>, you need to make sure you create CTA buttons as well.<\/p>\n<p>&nbsp;<\/p>\n<h2>A Call to Action Button Looks<\/h2>\n<p>These buttons have a more creative part in the visible than the content. It\u2019s all about how attractive the button is, how visible, and how clickable.<\/p>\n<p>&nbsp;<\/p>\n<h3>First \u2013 Size and Position<\/h3>\n<p>It\u2019s very important that a call to action is in a position that is visible always. Not findable \u2013 if someone has to search for it \u2013 you failed. In the beginning, if you are not sure about the position of the button, you can simply test it.<\/p>\n<p>Put it in different places on the page you are creating on your website. You can also change the color, and the text and try different influencing tactics to see which one works best for you.<\/p>\n<h3>Second \u2013 Text<\/h3>\n<p>A call to action button can have a lot of different purposes and attract visitors to the site to do different things. It depends on what your strategy is and what really you want them to do.<\/p>\n<p>However, always try to make it personal. It can contain \u201cI\u201d or \u201cYou\u201d for more private interaction. Furthermore, when you are writing your CTA button, consider using: free, bonus, new, now. These are persuasive words that always attract.<\/p>\n<p>&nbsp;<\/p>\n<h3>Third \u2013 Color and Contrast<\/h3>\n<p>This is the last and most important detail about the look of a call to action. I am sure you already know that the button has to be combined with the look of your website and the theme you are using.<\/p>\n<p>But also make sure you think about the contrast. Sometimes using particular colors is not a good idea when they\u2019re mixed. So, try different merges and looks before you come to the last one. The text of the color needs to be clearer, in a contrast, and also easily readable.<\/p>\n<p>&nbsp;<\/p>\n<h2>A Call to Action in WordPress<\/h2>\n<p>For your convenience, we already have a prepared tutorial for learning <a href=\"\/wordpress-tutorials\/create-button-wordpress\/\">How to Create a Button in WordPress With a Plugin.<\/a><\/p>\n<p>I am sharing the steps with you so that you can follow them and create them on your own. \u00a0But before you start with the button, you need a plugin to ease your life and work. Here is <a href=\"\/wordpress-tutorials\/add-plugin-wordpress\/\">How to Add a Plugin to WordPress<\/a>. Once you get that, there are just a few steps to follow in order to create the button and place it on your website.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Benefits of Having a Call to Action<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23462\" src=\"\/wp-content\/uploads\/2018\/09\/a-call-to-action-2.jpg\" alt=\"A call to action\" width=\"900\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cSign up Now!\u201d. It\u2019s obvious, isn\u2019t it? Do something and do it now. There are two purposes of a call to action \u2013 to tell people what they should do and give them the motivation to do it.<\/p>\n<p>It\u2019s easy to understand the logic of the button and the calling for action but the hidden motive is actually the encouragement. People might not \u201cdo it now\u201d if you don\u2019t tell them to. It\u2019s simple human behavior. Go figure.<\/p>\n<p>On the other hand, CTA buttons are actually pretty honest. They might be used with an agenda but they are obvious and no one is misleading the users. They say exactly what they are supposed to. Subscribe here, get an email, and start a free trial.<\/p>\n<p>One of the many benefits of having a call to action button is actually the regulation of the conversion rate. If CTAs are missing or they are hard to find, this might lead to a really higher exit page or bounce rate.<\/p>\n<p>When a person is ready to buy something for example and cannot find how to do it, he simply won\u2019t. That\u2019s why you need to provide an easy check-out of the page or website. Keep his interest and easily guide him to the purchase.<\/p>\n<p>&nbsp;<\/p>\n<h2>Final Thoughts<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23471\" src=\"\/wp-content\/uploads\/2018\/09\/a-call-to-action-3.jpg\" alt=\"A call to action\" width=\"900\" height=\"431\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Call-to-action buttons are simple, easy, and beneficial for both sides \u2013 users and providers. If you follow our guide and create a perfect CTA, you will soon analyze the great results of the conversions.<\/p>\n<p>I wish I could create a \u201cBe positive\u201d button and put it on the streets but unfortunately, it\u2019s not how it works. However, if you want people to do something.<\/p>\n<p><strong>Just tell them.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A call to action button or CTA is a button that visitors of the site find easily and guide them to the most important part of the site. Usually, that\u2019s the joining, buying, subscribing, registering, and downloading button. It has a lot of \u201cnames\u201d and looks, but they all have the same point. They want [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":66980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-23452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a Call to Action Button for a WordPress Site | AwardSpace<\/title>\n<meta name=\"description\" content=\"Creating a website has its own important details for perfect results. One of them is a call to action button. 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