{"id":22668,"date":"2018-08-07T09:44:13","date_gmt":"2018-08-07T08:44:13","guid":{"rendered":"https:\/\/www.awardspace.com\/?p=22668"},"modified":"2023-09-16T05:19:15","modified_gmt":"2023-09-16T05:19:15","slug":"facts-about-social-media","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/blog\/facts-about-social-media\/","title":{"rendered":"5 Facts About Social Media That Are More Important Than We Think"},"content":{"rendered":"

Many people would be surprised how many facts about social media they don\u2019t give enough credit to. Some of them are marketers, experts, public relations consultants, or everyday users. However, a lot of them think of social media as a giant and lose sight of the community that stands behind it.<\/p>\n

On the other hand, there are people who don\u2019t even think it is that important to be present and defined. How about some statistics then?<\/p>\n

The number of social media users worldwide in 2018 is 3.196 billion<\/em>
\n77% of B2C companies have acquired new customers through their Facebook presence<\/em>
\n86% of women will look at social media before deciding to make a purchase<\/em><\/p><\/blockquote>\n

 <\/p>\n

1. Creating Relationships<\/h2>\n

\"Facts<\/p>\n

The following quote by Nicholas Kusmich pretty much explains the first thing many social media marketers occasionally forget. They focus so much on the product, the sales, and results, that they don\u2019t spend time thinking about actually building relationships with their customers.<\/p>\n

Too many brands try to sell what they are selling, rather than using social to create relationships, offer value and generate leads.” Nicholas Kusmich, Founder & Director of the H2H Media Group and Author of “GIVE”<\/em><\/p><\/blockquote>\n

Being known as a brand and attracting new people is not everything. Creating bonds with people who are already followers is also significant. Business is done between people and when you show up on social media channels you should be there in a human way.<\/p>\n

You can also read more about\u00a0\u00a0working on a certain social enterprise and\u00a0the main value in the face of people here:<\/em> Social Entrepreneurship<\/a><\/em><\/p>\n

 <\/p>\n

2. Taking Advantage of Multiple Platforms<\/h2>\n

One of the facts about social media that is also neglected is ignoring the majority of the platforms. When you focus on only one social media there is a high chance you are missing some of your customers or not reaching them.<\/p>\n

Yes, some are pretty big and used by a lot of users and you might think they are enough for you. But others, like Pinterest, LinkedIn, or Google+ can help you be in a community, be in a certain circle or group.<\/p>\n

There you can share your content and it will be relevant to the readers. You can categorize them by terminology topics and it will be easier to control who checks your posts.<\/p>\n

Learn How To Drive Traffic To Your Website Using Social Media<\/a> and more about the proper social media channels, and the right frequency of your posts!<\/em><\/strong><\/p>\n

Different social media channels have different audiences. The more relevant the traffic is, the more likely you will be to boost conversion rates.<\/p>\n

 <\/p>\n

3. Paying for Campaigns<\/h2>\n

Social media is one of the cheapest and fastest ways when it comes to advertising. Paid ads for radio, television, or even billboards are much more expensive and time-consuming.<\/p>\n

But this doesn\u2019t mean you have to just leave everything to the people and not invest in expanding your profiles.<\/p>\n

When you are advertising on Facebook, Instagram, LinkedIn, or any other, you don\u2019t need<\/strong> a huge budget. You simply need to think about which people you want to reach, what you want them to see, and how do you want to impact them.<\/p>\n

Advertising on social media is not the only thing you need to think about when reaching your pocket. Sometimes upgrading your website, your online presence, and your awareness can take a little more thought.<\/p>\n

Such as the thought of upgrading from free website hosting<\/a>. This can help you a lot when you are determined to improve your business.<\/p>\n

4. Timing<\/h2>\n

Timing is everything, they say. And so is with advertising. When you post a picture, video, or whatever you decided is good for your audience, you want this post to be on top so that a lot of people can reach it, correct? Well, if you post it when everyone is still sleeping, or when they are at work, at school, or on a vacation, no one will.<\/p>\n

Yes, you can\u2019t predict where is everyone at every moment but you have to think of the mass as a majority. There is a tremendous amount of data about when is a good time for any social media platform and the facts about social media are not to be disregarded. If you find out the statistics don\u2019t work for you and your business, you can use a tool for the specific channel and analyze your particular users.<\/p>\n

The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00\u20131:00 p.m. on Saturdays and Sundays and 1:00\u20134:00 p.m. on Thursdays and Fridays.<\/em><\/p><\/blockquote>\n

 <\/p>\n

5. Ignoring the Data<\/h2>\n

And talking about data, you can actually find out a lot of facts about social media when you start inspecting them. A lot of companies focus on posting interesting content, reaching more and more people, and of course attracting new buyers and users.<\/p>\n

But it doesn\u2019t matter at all if you can\u2019t extract the point at the end. Only this way you will learn how to improve yourself, what your followers like, what attain, and what they value. Additionally, you can make a strategy for your future posts and campaigns. Always try new things and constantly test different tactics. If something doesn\u2019t work, simply learn from it.<\/p>\n

People are accessing 69% of their media on their smartphones.<\/em><\/strong><\/p>\n

Explore not only your personal results but check the main data and facts about social media. If you know 69% of people are accessing their media on their smartphones, you will know to adjust your pages and profiles to that. So always inspect, collect and search.<\/p>\n

Always make sure you are using the right tools for your business<\/a> in order to increase the value of your data.<\/p>\n

 <\/p>\n

In Conclusion<\/h2>\n

Social media is a lot more than sharing and liking now. It takes knowledge, time, resources, a lot of thought, and creativity. If it\u2019s still not working well for you, maybe it is time to contact professionals and leave them to do what they know.<\/p>\n

97% of marketers are using social media to reach their audiences. If you are from that 3 % maybe it\u2019s time to think about you\u2019re doing it all right.<\/p>\n","protected":false},"excerpt":{"rendered":"

Many people would be surprised how many facts about social media they don\u2019t give enough credit to. Some of them are marketers, experts, public relations consultants, or everyday users. However, a lot of them think of social media as a giant and lose sight of the community that stands behind it. On the other hand, […]<\/p>\n","protected":false},"author":13,"featured_media":66959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-22668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"yoast_head":"\n5 Facts About Social Media That Are More Important Than We Think<\/title>\n<meta name=\"description\" content=\"Many people would be surprised how many facts about social media they don\u2019t give enough credit to. 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