![\"\"](\"\/wp-content\/uploads\/2018\/08\/what-is-lsi-google-300x199.jpg\")
Also, when you are watching videos on YouTube, or using some free Android application, and most likely, when you are reading a blog, or a small news website, you\u2019ll see a number of display ads. All of them are there because someone is using Google Adwords to publish them. And on every one of these places, it could be your brand that occupies that estate.<\/p>\n
This is what Google AdWords will help you to achieve. And this is why it is the advertising platform that it is.<\/p>\n
The ads that you\u2019ll be able to publish in the SEPR of Google, are looking exactly like the organic search results, although there is a square that says it is an ad. All the results of the search engines usually can be divided into three parts.<\/p>\n
- \n
- Title<\/strong> \u2013 the title is the first thing a user will look at. It has to be catchy enough but also short enough. Not only do the users tend not to read longer titles, but also the Search Engines have restrictions about the length of the content that will be presented. Titles included.<\/li>\n
- Link<\/strong> \u2013 The green text below the title is the link that the user will visit if he (or she) decides to click on this specific result of his (or her) search.<\/li>\n
- Meta Description<\/strong> \u2013 the meta description is the small text under the link, it is there in order to introduce the users to what they are about to see in the page if they decide to go with that result.<\/li>\n<\/ul>\n
Read: How to Write a Meta Description in 5 Simple Steps<\/a><\/p>\n
It is important not to confuse the so-called featured snippets<\/a> with the AdWords ads.<\/p>\n
<\/p>\n
AdSense vs AdWords<\/h2>\n
The reference to Google AdSense may get you confused. Let\u2019s examine the difference between those two programs.<\/p>\n
Although both of the programs are serving the advertising network of Google, there is a fundamental difference between AdSense and Adwords.<\/p>\n
In fact, they are the same thing, but on different sides of the spectrum.<\/p>\n
While Google AdSense is directed to the media owners, bloggers, and essentially website owners, that are eager to share their web estate with advertisers, in order to get some kind of a commission, Google AdWords is the tool that the advertisers are using to publish their ads on that web estate.<\/p>\n
For you to publish your ads on a website by using Google AdWords, the website owner should be part of the AdSense program.<\/p>\n
No matter how related and interdependent these two programs are, they are still different tools, serving different needs, of different people.<\/p>\n
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Why Should I Use Google AdWords<\/h2>\n
![\"\"](\"\/wp-content\/uploads\/2018\/07\/why-should-I-use-adwords-300x200.jpg\")
<\/p>\nGoogle is by far the largest, and most commonly used search engine. Thus, you\u2019ll benefit not only by attempting to implement SEO<\/a> in your digital marketing strategy.<\/p>\n
The possibility for your ads to occupy the first position in the SERP on searches that include your targeted keywords is an offer you can\u2019t refuse.<\/p>\n
If you have any type of website and you want to gather more targeted traffic, you are not asking the right question. It isn\u2019t why should I use Google Adwords. The right question is \u2018how to use Google Adwords\u2019.<\/p>\n
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Google AdWords Academy<\/h2>\n
For you to truly understand how using Google AdWords will benefit your business, and how to actually use it, it is best to enroll in the AdWords Academy.<\/p>\n
The company has put effort to make it as easy as possible for Google Ads\u2019 users to learn how to take advantage of the tool.<\/p>\n
To enroll in the academy, you can click here<\/a>.<\/p>\n
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6 Tips for Using Google AdWords<\/h2>\n
Now that we\u2019ve answered these questions about AdWords that you might have, it is time to dive into these six tips for using Google Adwords for your small business website.<\/p>\n
These tips will show you which are the main tasks you should take care of if you are using Google AdWords.<\/p>\n
<\/p>\n
1.\u00a0Find the Right Keywords<\/h3>\n
![\"\"](\"\/wp-content\/uploads\/2018\/07\/find-the-right-keywords-adwords-300x200.jpg\")
<\/a>Your Google AdWords ads will be triggered by the keywords that you\u2019ve set. Needless to say that it will harm your campaign and budget if you let your ads show on irrelevant keywords. When you are setting up a Google Search Campaign in AdWords, you need to know what type of keywords are added, how, and why.<\/p>\nFirst, the keywords have to be related to what you sell and to have a positive connotation. Even the rules of Adwords are restricting the use of insults but there are words like, say, \u2018dog\u2019 that could be used as an insult, although it is not. When you are using Google AdWords, try not to use negative words.<\/p>\n
Next,\u00a0 choose the way you want your keywords to be listed, and therefore, indicated on the SERP.<\/p>\n
You can use five types of a keyword matches in AdWords:<\/p>\n
- \n
- Broad match <\/strong>– This is the default match type. It displays your ad to the widest audience.<\/li>\n
- Broad match modifier<\/strong>. A broad match, but with slight restriction. This option has more control over the broad match-type keywords.<\/li>\n
- Phrase match<\/strong>. Your ads will be displayed when your keywords contain the phrase in the search query.<\/li>\n
- Exact match<\/strong>. Your ads will only show if someone types the exact keyword you\u2019ve chosen.<\/li>\n
- Negative Keywords<\/strong> – These are the words that you are filling in order for your ads NOT<\/strong> to be triggered by them. Using negative keywords will tighten your audience, reduce unnecessary costs, and improve ROI.<\/li>\n<\/ul>\n
\u00a0<\/strong><\/p>\n
2. Location Targeting<\/h3>\n
As a small business owner, probably you are on a tight budget. Not to mention that there are free ways to market your business and you are about to pay for ads. Small business is not always the same as a local business, but even so, you\u2019ll probably want your ads to be shown only in the cities or countries that you are able to send to.<\/p>\n
This is why you should consider targeting your AdWords campaign on location above all else. Doing so, especially if done right, will save you more money than you can imagine.<\/p>\n
<\/p>\n
3. Set the Right Budget<\/h3>\n
![\"\"](\"\/wp-content\/uploads\/2018\/07\/Adwords-Budget-300x200.jpg\")
<\/a>Budgeting is a hard task. Even more so, if you don\u2019t know how much something is worth, and thus how to create the budget.<\/p>\nThe good thing about using Google Adwords as your ad platform is that you can easily change the budget at any time.<\/p>\n
And for you to set the right budget, you have to take a few things into account.<\/p>\n
The amount of money you can afford to invest in advertising is probably the most important. Once you got that covered, you can set the budget according to the success that different keywords, days, or even hours of the day are achieving.<\/p>\n
Meaning, that if you sell, say, 70% of what you sell between 3 PM and 5 PM on Sunday, you may want to consider pushing these hours in these days and see what happens.<\/p>\n
As far as keywords are considered, it is only logical to adjust your budget by investing more in high-performing keywords and less in low-performing.<\/p>\n
There is no \u2018right\u2019 budget. \u00a0It is highly subjective on what you can afford, what the competition does, and what is the search volume.<\/p>\n
Starting from the amount you can afford to invest in advertising, your budget will be adjusted only with time.<\/p>\n
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4. Take Care of the Landing Page<\/h3>\n
The Landing Page is the page where the users will \u2018land\u2019 if they decide to click on your ads. You better take care of it. It should be nice and tidy, with a high loading speed. And most of all \u2013 make it so that page (and your whole website, for that matter) says clearly what is in for the user.<\/p>\n
Speculate whether you were to understand what the site (or the page) is about if you were not the one who created it.<\/p>\n
- Broad match modifier<\/strong>. A broad match, but with slight restriction. This option has more control over the broad match-type keywords.<\/li>\n
- Link<\/strong> \u2013 The green text below the title is the link that the user will visit if he (or she) decides to click on this specific result of his (or her) search.<\/li>\n
![\"\"](\"\/wp-content\/uploads\/2018\/07\/Track-Results-using-Google-Adwords-300x200.jpg\")
<\/a>In marketing, everything is about result analysis. In digital marketing, this is even truer. The data come faster and in bigger chunks, but it is better arranged, and you are able to digest it with a simple glance.<\/p>\n