{"id":17746,"date":"2018-02-19T13:01:55","date_gmt":"2018-02-19T13:01:55","guid":{"rendered":"https:\/\/www.awardspace.com\/?page_id=17746"},"modified":"2024-02-27T15:11:28","modified_gmt":"2024-02-27T15:11:28","slug":"yoast-seo-begginers-guide","status":"publish","type":"post","link":"https:\/\/www.awardspace.com\/wordpress-tutorials\/yoast-seo-begginers-guide\/","title":{"rendered":"Yoast SEO Guide for Beginners"},"content":{"rendered":"<p>Before we go to the essence of this Yoast SEO Guide, we need to overcome a widely spread misunderstanding about the plugin. As far as my experience show, there is a large number of people, that are interpreting the plugin as some kind of magical SEO tool that will rank your article for whatever keyword you choose. This couldn\u2019t be further from the truth.<\/p>\n<p>Thus, I wanted to clarify from the beginning that Yoast SEO is not a magical tool. Its main function is mere as a compass. One that has a lot of helpful features at its disposal, but still, just a compass. The plugin will help you navigate through the vast and violent SEO ocean.<\/p>\n<p>Making you a better writer along the way.<\/p>\n<p>Also, making your site a better read.<\/p>\n<p>But along with all of its positive sides, we have to keep in mind, that it is merely a compass. And even if we go in the right direction, that doesn\u2019t guarantee our arrival at the most desired destination on planet Earth \u2013 the first place of a relevant Google search.<\/p>\n<p>Now, after we cleared that out, let\u2019s get dive into this Yoast SEO Guide for beginners.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to Install Yoast SEO<\/h2>\n<p>We\u2019ve already discussed <a href=\"\/wordpress-tutorials\/add-plugin-wordpress\/\">how to install a plugin on WordPress<\/a>.<\/p>\n<p>Yet, let\u2019s glide on the surface of the plugin installation process. As you\u2018ve guessed, you need to be <a href=\"\/wordpress-tutorials\/enter-wordpress-admin-panel\/\">in the admin panel<\/a>. Once there, click <strong>Plugins<\/strong>-&gt;<strong>Add New<\/strong>. After you do this, in the top right corner, you\u2019ll see a search bar. Search for the <strong>Yoast SEO <\/strong>plugin.<\/p>\n<p>This is what you should expect to see:<\/p>\n<p><a href=\"\/wp-content\/uploads\/2018\/02\/Yoast-SEO-plugin.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19269 size-full\" src=\"\/wp-content\/uploads\/2018\/02\/Yoast-SEO-Plugin-1.png\" alt=\"\" width=\"551\" height=\"238\" \/><\/a><\/p>\n<p>Click <strong>Install Now. <\/strong>Wait. Click the now available blue <strong>Activate <\/strong>button.<\/p>\n<p>Good. Now we have the Yoast SEO plugin installed. What follows?<\/p>\n<p>Since this is a <strong>how-to-use guide<\/strong> for the <strong>Yoast plugin<\/strong>, we won\u2019t cover the configuration phase. Which will be covered in another tutorial. Plus, the configuration of the plugin is highly recommended but not necessary to use the plugin for what was created in the first place \u2013 content optimization. Thus, let\u2019s find out exactly what the plugin will help you do.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to Use Yoast SEO Plugin<\/h2>\n<p>Once installed, the plugin will be pretty much all over your website\u2019s admin panel. In the bottom of the <strong>main menu<\/strong> (located on the left of the admin panel), the <strong>toolbar<\/strong> (the strip that you see on the top), and under the <strong>WYSIWYG<\/strong> when you are creating a post or page.<\/p>\n<p>As you are probably just starting to use on-page SEO, the functions of the Yoast plugin that you\u2019ll mainly use, are located just below the WYSIWYG.<\/p>\n<p>The following, are the on-page SEO factors which Yoast will help you to perfect before you publish your article:<\/p>\n<ul>\n<li><strong>At least 300 words<\/strong>. As Google considers everything below that as \u2018thin content\u2019, the Yoast plugin will urge you to create content with at least 300 words.<\/li>\n<li><strong>Add a\u00a0meta description<\/strong>. When people search on Google for something related to your article and it pops-up, as you know, there is a little description under the headline, right there in the Search Engine Result Page(SERP). This description is called <strong>meta description <\/strong>and its main function is to entice the users to your website. By default, it is generated automatically by the first sentences of your article. The <strong>Yoast Plugin<\/strong> will allow you to change it. <em><strong>Take advantage of this feature<\/strong>.<\/em> Don\u2019t overlook it.<\/li>\n<\/ul>\n<p><span style=\"color: #d24b49;\">Read:<\/span> <a href=\"\/blog\/how-to-write-a-meta-description\/\">How to Write a Meta Description<\/a><\/p>\n<ul>\n<li><strong>Short SERP Title<\/strong>. Like the meta description, the short title is helping you to entice the users of the Search Engines to click on your link, instead of anyone else\u2019s.<\/li>\n<li><strong>Add the keyword at the beginning of your article.<\/strong><\/li>\n<li><strong>Add images<\/strong>. On the web, images are not just images. They are not just making your content more enjoyable but also can help it become more foundable in the search engines. To do so, use the focus keyword in the ALT text so that Google can relate that image to the keyword.<\/li>\n<li><strong>Interlinking<\/strong>. In order to set a proper site structure, interlinking is a must. Yoast will urge you to link to at least one related page on your site.<\/li>\n<li><strong>Outbound links<\/strong>. These links open up the web and show Google how different sites relate to each other. Also, with them, you\u2019ll thank in a way the people from which you took the information which you are now sharing with your users.<\/li>\n<li><strong>Focus Keyword in-title Positioning<\/strong>. The sooner you tell the people what the content is about, the better. That is why Yoast is reminding you to add the keyword you are trying to rank for, at the beginning of your title.<\/li>\n<li><strong>Focus Keyword in-URL Positioning<\/strong>. The sooner you add your focus keyword in your <a href=\"\/wordpress-tutorials\/whats-slug-in-wordpress\/\">slug<\/a>, the easier for the users to find out what they can expect if they click your link. Furthermore, Google also likes having it in there.<\/li>\n<li>Don\u2019t compete for pages for a single keyword. If you do so, Yoast SEO will warn you. If however, you need to use this keyword, you can take advantage of variations of the keyword or a long tail one.<\/li>\n<\/ul>\n<p>The plugin is pretty straightforward. As you can see from the logo, Yoast SEO works a lot like a traffic light.<\/p>\n<p><strong>Green<\/strong> is <strong>GO<\/strong>.<\/p>\n<p><strong>Yellow<\/strong> is <strong>Attention<\/strong>.<\/p>\n<p><strong>Red<\/strong> is a big <strong>No-no<\/strong>!<\/p>\n<p>The difference is that here you can, in a way, control the traffic light. The better you are in what you do, the better your \u2018traffic light\u2019 will look. And, the better you strive for the \u2018traffic lights&#8217; to look, the better you\u2019ll become.<\/p>\n<p>It is a win-win situation. Only in this situation, the first and second winner is you.<\/p>\n<p>Once all the \u2018SEO\u2019 traffic lights are green (or a bit sooner), you\u2019ll find out that there is one more traffic light to take care of. <strong>Readability<\/strong>.<\/p>\n<p>In the best-case scenario, the readability of your content will be green, to begin with. If not, you can just follow the instruction for what you\u2019ve missed and how you can better the readability of your article.<\/p>\n<p>As I already mentioned, the Yoast SEO plugin is pretty straightforward.\u00a0 You can always look at the traffic light to see if you can go and publish the article. If not, wait, make it better, and go.<\/p>\n<p>Or continue learning in our <a href=\"\/wordpress-tutorials\/\">WordPress Tutorial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we go to the essence of this Yoast SEO Guide, we need to overcome a widely spread misunderstanding about the plugin. As far as my experience show, there is a large number of people, that are interpreting the plugin as some kind of magical SEO tool that will rank your article for whatever keyword [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"tags":[],"class_list":["post-17746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yoast SEO Guide for Beginners | WordPress Tutorial | AwardSpace<\/title>\n<meta name=\"description\" content=\"The plugin is pretty straightforward. As you can see from the logo, Yoast SEO works a lot like a traffic light. Green is GO. Yellow is Attention. Red is a big No-no! The difference is that here you can, in a way, control the traffic light. The better you are in what you do, the better your \u2018traffic light\u2019 will look.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awardspace.com\/wordpress-tutorials\/yoast-seo-begginers-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoast SEO Guide for Beginners | WordPress Tutorial | AwardSpace\" \/>\n<meta property=\"og:description\" content=\"The plugin is pretty straightforward. As you can see from the logo, Yoast SEO works a lot like a traffic light. Green is GO. Yellow is Attention. Red is a big No-no! The difference is that here you can, in a way, control the traffic light. 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